Branding / Brand Refresh
Client: Poke Theory
Project Role: Design Lead/ Art Direction/ Visual Concept / Digital Imaging
Agency: Orient Design
Creative Collaborators: Chin Ting Seet, Aerielle Anne
Photography: studio-w.com.sg
Poke Theory (pronounced poh-kay) is a non-traditional haven for the adventurous foodie. Introducing a rainbow palette to Singapore’s market, Poke Theory celebrates the diversity of nutrients in our food pyramid with a colourful feast. Although undeniably heathy, Poke Theory aims to position their nutrient-packed bowls outside of the health-conscious market for everyone to enjoy.
Packaging Design & Brand Identity Refresh
Client: Hyphens Pharma
Project Role: Packaging & Identity Design/ Design Direction/ Finishing Artwork
Agency: Orient Design
Packaging Design
Client: Beryl’s Chocolate Malaysia
Project Role : Concept/ Art Direction/ Digital Imaging
Agency: Orient Design
Logo Design
Client: Iceman Singapore
Project Role : Concept/ Mascot Design / Illustration
Agency: Orient Design
Swift, resourceful, and reliable, Iceman’s ice delivery service spans across the whole island of Singapore, 24/7 on all days of the year. A rebranding project that is highly mascot-based, the challenge was to expand on their existing polar bear character, emphasising on speed and movement into their logo to reflect their promptness towards delivery calls. This diligent mascot skates nicely over the logotype, with ice on its back for easier recall of Iceman’s one and only product. Highlights were added onto the logotype to enhance the “chill” of the brand.
Branding
Client: Poke Theory Singapore
Project Role: Design Lead/ Brand Design/ Art Direction / Digital Imaging
Agency: Orient Design
Snacks done properly–A healthy snack brand by Poke Theory. People always talking about having proper meals, but what about proper snacks? PROPER Snacks are made affordable with simple, real ingredients packed to be earth-friendly. Made properly, Packed properly, Priced properly.
Packaging Design
Client: BKP Indonesia
Project Role : Design Lead/ Design Concept / Brand & Packaging Design
Agency: Orient Design
Antibacterial soap for the entire family utilising natural ingredients from the hot springs of Kinugawa, Japan
Packaging Design & Brand Identity Refresh
Client: Frozt Singapore
Project Role: Packaging & Design Direction
Agency: Orient Design
Creative Collaborators: Ming
Event Branding
Client: A*Star Singapore
Project Role: Art Direction / Graphic Design
Identity Design: Jovan Yang
Agency: In Creative Consultancy
Brand Identity Design
Client: Nouvelle Skincare
Project Role: Design Concept/ Art direction
Agency: In Creative Consultancy
Design Inspiration: [REBORN] Being born again means changing in heart. The design draws inspiration from the movement of ribbon which can related to “refresh” “reborn”. Using brand initial to create symbol, aim to be simple and iconic with a sophisticated vibe, to reassure the consumer of the brand's permanence.
Event Branding (Pitch Project)
Client: A*Star Singapore
Project Role: Visual Concept/ Art Direction
Identity Design: Batara Bayu
Agency: In Creative Consultancy
Packaging Design
Client: Baker’s Oven Singapore
Project Role : Design Concept/ Art Direction / Digital Imaging
Agency: Orient Design
Responding to the new brand extension of Baker’s Oven’s products, the design follows an unconventional direction focusing on the incorporation of different tastes. While their competitors attempted a straightforward approach to their branding, Baker’s Oven sets itself apart in its positioning by highlighting the plentiful ingredients of their product. Being wholesome and colourful, the design allows for indulgence via a harmony of flavours dancing fluidly on taste buds.
Packaging Design
Client: Aunty Hong Bakery Singapore
Project Role: Packaging Design / Graphic Design
Agency: Orient Design
Packaging Design
Client: Baker’s Oven Singapore
Project Role: Design Lead/ Design Concept/ Art Direction
Agency: Orient Design
Harry’s Bar Celebrate 24th Anniversary
Project Role: Design Direction
Project Lead/Director: Leslie Low
Agency: Th!nkads Pte Ltd
Packaging Design
Client: YeSun Tea, China
Project Role: Design Concept/ Illustration / Art Direction
Dragon Brand Tourist Souvenirs Packaging
Packaging Graphic
Client: Dragon Brand Singapore
Project Role: Illustration
Agency: Orient Design