Branding / Brand Refresh
Client: Poke Theory
Project Role: Design Lead/ Art Direction/ Visual Concept
Agency: Orient Design
Logo Design: Aerielle Anne
Poke Theory (pronounced poh-kay) is a non-traditional haven for the adventurous foodie. Introducing a rainbow palette to Singapore’s market, Poke Theory celebrates the diversity of nutrients in our food pyramid with a colourful feast. Although undeniably heathy, Poke Theory aims to position their nutrient-packed bowls outside of the health-conscious market for everyone to enjoy.
Logo Design
Client: Iceman
Project Role : Concept/ Mascot Design / Illustration
Agency: Orient Design
Swift, resourceful, and reliable, Iceman’s ice delivery service spans across the whole island of Singapore, 24/7 on all days of the year. A rebranding project that is highly mascot-based, the challenge was to expand on their existing polar bear character, emphasising on speed and movement into their logo to reflect their promptness towards delivery calls.
Branding
Client: Poke Theory
Project Role: Design Lead/ Brand Design/ Art Direction
Agency: Orient Design
Snacks done properly–A healthy snack brand by Poke Theory. People always talking about having proper meals, but what about proper snacks? PROPER Snacks are made affordable with simple, real ingredients packed to be earth-friendly. Made properly, Packed properly, Priced properly.
Event Branding
Client: A*Star Singapore
Project Role: Art Direction & Key Visuals / Graphic Design
Identity Design: Jovan Yang
Agency: In Creative Consultancy
Event Branding (Pitch Project)
Client: A*Star Singapore
Project Role: Visual Concept/ Art Direction
Identity Design: Batara Bayu
Agency: In Creative Consultancy
Brand Identity Design
Client: Nouvelle Skincare
Project Role: Design Concept/ Art direction
Agency: In Creative Consultancy
Design Inspiration: [REBORN] Being born again means changing in heart. The design draws inspiration from the movement of ribbon which can related to “refresh” “reborn”. Using brand initial to create symbol, aim to be simple and iconic with a sophisticated vibe, to reassure the consumer of the brand's permanence.
Packaging Design
Client: BKP Indonesia
Project Role : Design Lead/ Design Concept / Brand & Packaging Design
Agency: Orient Design
Antibacterial soap for the entire family utilising natural ingredients from the hot springs of Kinugawa, Japan